In case you haven’t heard (and it’s doubtful this is still news to anyone):
TV’s ‘Guiding Light’ switching off after 72 years
NEW YORK – CBS is pulling the plug on the soap opera “ ” after a 72-year run that predates television, the show a victim of the economy and changed viewing habits. The drama’s final episode will air on Sept. 18. The Guinness Book of World Records has cited it as the longest-running television drama. It began as a 15-minute serial on NBC Radio on Jan. 25, 1937, and debuted on CBS TV in 1952, focusing on the fictional town of Springfield and the Spaulding, Lewis and Cooper families.
I shouldn’t be surprised, but I am.
I shouldn’t be angry, but I am.
I shouldn’t care at all, but I do.
Like many of you, The Guiding Light has been a staple in my life for a VERY long time and even though it’s ‘just a soap’, it’s a soap that will be deeply missed. It helped bring generations of television viewers together, many of us with our mothers and grandmothers. Together we shared at least an hour a day together, infuriated at/laughing with/intrigued by the fictional friends, foes, lovers, and others of Springfield. There was a time when almost every day was torture, waiting for the next episode to air. While I understand the reality of the current situation, I don’t fault the show’s demise on just the economy, it’s been a confluence of issues; bad casting, bad timing, bad writing, horrid production values, among other factors.
It’s as if the powers of daytime have chosen to remain tone deaf. The ‘blame the OJ trial’ defense had magical powers for daytime shows, they seemed to believe. Writers didn’t have to worry about the changing times, they only had to offer the same old storylines as before – and oh, blame the OJ trial for falling ratings, not the writing. Those storyline were mysteriously inoculated against fan boredom, in the minds of daytime writers and producers, network talking heads. Storylines are treated as though they were so foolproof that you only had to make ‘slight’ modifications to the same old-same old and you could shove ANY character or couple into the formula.
The writing speaks for itself, unfortunately. It was the show’s biggest stumbling block to wooing fans back. Until recently, I couldn’t think of a GL storyline I could stomach. Cassie and Josh’s forced relationship was a slap in the face to veteran viewers who couldn’t believe that Josh, Reva’s soul mate, would have chosent to stay with Cassie while Reva battled cancer. The writers gave us touching scenes of Josh fighting to save Reva from death’s door, only to walk away from her, himself. Josh finally came to his senses, professing his love for Reva and leaving Cassie behind – only to have the writers give fans a punch to the gut, instead of a slap.
Reva not only chooses Jeffrey over “Joshua”, but having survived radical chemo and radiation treatments and having TWICE gone through menopause, she ends up pregnant with Jeffrey’s child. Another non-Jeva child in an attempt to put an end to the show’s signature couple. More than two decades of JEVA, a couple that death could not separate, and the writers defied science, logic, and commonsense to try to marginalize their cherished history.
Killing off JEVA, killing off Ross (and effectively Ross and Blake), getting rid of the Bauers, Beth Spaulding’s destruction, exiling Holly and Fletcher, Alex’s desperation for much younger Cyrus the jewel thief, the under use of the Lewis clan, Josh’s stint as a minister, Maureen’s death, Ed’s disappearance, Rick cheating on Mel with Beth, kissing cousins Jon and Tammy, the shuttering away the Spauldings, the Rick/Alan-who’s-the-daddy storyline, you name it… the writers either killed it, perverted it, ‘redefined it’ until it was unrecognizable, or unintentionally made a complete joke of it.
And still the show’s writers managed to begin turning it all around. With Coop’s tragic death, Philip and Edmund’s triumphant returns, Shayne’s reemergence and re-integration into the Lewis family, edgy-comedic Dinah being unleashed, and Otalia’s unexpected romance GL seemed like a new show, a recognizable relative of the old GL, not yet the old GL itself. It was a show that was redefining itself for the better and heading in the right direction.
What irony that short-sighted network execs who didn’t seem all that keen about putting money into the show to save it, have canceled it now that the show is finding its footing without a significant increased investment from the network.
Even now, what makes teen soaps, such as ‘Gossip Girl’ and ‘90210’, and other such dreck popular is that the ‘teens’ are living the lives of adults. They have little adult supervision and they live a life that most adults can’t afford, much less other teens. Kids stuck in “juvvy” falling in love versus a torrid love affair (complete with location shoot)? I’m willing to wager that the love affair with location shoot wins hands down, even for the bubble-gum crowd.
” I do think if you were flipping through the channels you wouldn’t say, ‘Oh, this is a soap opera, I’m not going to stop,’ ” says Wheeler. “You wouldn’t know what it was.” Ellen Wheeler
Why didn’t anyone ever cross promote with networks like Home and Garden TV (HGTV)? Why not challenge the various “Design on a Dime” teams to redecorate some of GL’s least aesthetic ‘sets’ using their $2,000 budget, per room? Hell’s bells, go hog wild and up the budget to $5,000, even $10k! The two networks split the cost! How about a Designer’s challenge with HGTV, designers pitch their ideas on how to redecorate camera ready rooms? Fans of BOTH shows would get to weigh in and select the chosen room. There could have been webisodes of the ‘behind-the-scene’ build. Fans would go online (or call in for those without and internet connection) to weigh in on various options for redecorating each space, not just the overall room design. Throw QVC in for good measure. Let the design options be selected from the QVC website/catalogue of options, to bring down the costs of the redecorated rooms.
HGTV/QVC would give free airtime to GL, who’d give free advertising to those networks and similar such partners. Some of GL’s biggest stars could host a “getting to know” web segment as their onset homes/rooms were redecorated. The chosen characters would discuss their own history (or histories in the case of selected couples), discuss how they fit into the overall GL story. They could discuss how the redecorated room tells you about who their characters are.
The selected design teams could have temporarily become part of the cast as a character’s/couple’s space is redecorated with a series of comedic mishaps. The segments could air on HGTV/QVC – as well as the web. HGTV/QVC fans would probably want to tune in for the dramatic overhaul of the sets, and potentially become new viewers. GL (assuming they could talk the apartment/hotel/home owners into allowing it to happen) would up its production values for very little money. Similar connections could have been made with the Food Network stars, as well – who could become involved in kitchen renovations.I don’t know if Ellen Wheeler ever reads message boards, including the official GL board. I think it would have been informative for her to know that there are soap fans, most especially at ‘all soaps sites’, who aren’t watching and WON’T watch Guiding Light because of the show’s production values. From her statement above, clearly Ms Wheeler was banking on the new format to get viewers to tune in. She was banking on viewers thinking of the show as a ‘reality show’ and want to watch to figure it out. Instead, viewers ran in the opposite direction.
- Imagine how different the show would have been had Alan been tried (and convicted?) in the same courtroom where it was revealed that Annie Dutton carried a dead fetus for weeks in order to frame Reva Shayne for her infant’s death? The last time Alan was in that room, he was supporting Annie who’d lied even to him. (Cue flashbacks!)
- What if Josh and Reva, by coincidence, went to clear their heads in the same carriage house they met in the last time Reva came back from the dead?
- Imagine Josh walking about that beautiful house he once shared with Reva, while images of young Marah and Shayne played as memories in the background. What if living with those memories motivated him to rebuild his family with Reva?
- Blake and her children living at the cottage? Remember the playpen where the twins played, one believed to be Ross’, the other believed to be Rick’s? How long after both betrayed Holly did they move into that cottage to start their lives together? I remember watching Holly in that living room and wondering how could stand there and not want to take Ross’ head off every time she walked through that door.
As fantastic as the Shayne-Liv-Edmund drunk rock band scenes were, they were upstaged by the low rent digs Shayne lives in. That cheap dark paneling filled the scene – and Liv’s upscale wardrobe seemed even more out of place. Shayne grabbing beer out of the mini fridge in the efficiency kitchen in his one room hovel caused ME to sober up and I wasn’t drinking!
The Guiding Light was always a better show than it was given credit for. The half-assed decor that worked to strip the show of its integrity said nothing about the show, but more about those who were supposed to be good stewards of the fans’ trust and the show’s resources. I’m one more angry GL viewer who can’t believe the show is gone, rather than having the network get rid of the people who destroyed it. VERY short-sighted on the part of CBS execs. If any show deserved to have the network execs fight for it, it’s The Guiding Light.
Thank you to the great actors (past and present) for sharing your hearts, your time, and your talents with us. In my world, The Light still shines and it always will.