In September 2007, NBC moved another soap, “Passions,” to DirecTV before shutting down the program altogether. Insiders at “Days,” a daytime staple since 1965, say they won’t be surprised if the sands in their show’s hourglass run out too.
A similar fate awaits CBS’ “Guiding Light,” which debuted on radio in 1937 before becoming the longest-running drama in TV history. “That show isn’t even treading water,” says a network exec. “It’s sunk below the waves.”
An even more ominous sign for the industry: For the first time, the Daytime Emmys — designed specifically to promote daytime soaps — won’t even be broadcast. Major networks deemed the fees too excessive for a show that draws abysmal ratings. Even the cable channel Soapnet isn’t airing it.
- I think “Generations’ would do well, given the current climate.
- Another World
- Ryan’s Hope
- Search for Tomorrow
- Edge of Night
- Sunset Beach
Another interesting point was raised in this article:
In recent years, market leader “Y&R” has seen its audience shrink precipitously, to an average of 5 million total viewers in 2008. In the old days, soaps were generational — your grandmother got your mother hooked, and she, in turn, got you hooked.