or at least rules the daytime and prime time airwaves! But is there more in store for Mr. Mathison? Will he own the internet, too? Not only are they loving him over at ABC, but P&G (sponsor of CBS’s As the World Turns, and the now defunct Guiding Light) is using him as a pitch man for a new product!
Cheer(R) Launches New Soap Opera Campaign Featuring All My Children’s Cameron Mathison
Cheer’s New Interactive Campaign Offers Women the Chance to ‘Sparkle Like a Star’ Through Online Sweepstakes
CINCINNATI, Nov. 5, 2009 /PRNewswire-FirstCall/ — The Procter & Gamble Company (NYSE: PG) today launched Brighten Bay – a new Cheer soap campaign that will brighten laundry routines at an affordable price. The campaign was inspired by daytime dramas and includes a new ad featuring real-life soap star Cameron Mathison, of ABC’s All My Children. The brands’ first major campaign since the introduction of “The Laundress” in 2007, Brighten Bay is a fun and quirky vehicle which, like soap operas, brings to life all the excitement of the day-to-day happenings in a small community.
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